37151 - Online Toy Business With Repeat Customers

This is an established online toy business that has built over 12 years of trading history, strong SEO traffic and a loyal customer base. The business delivers nationally across Australia and into New Zealand, giving a buyer an existing footprint across two markets from day one.

The brand carries genuine equity that would take a new entrant years to replicate. It holds a large, engaged social media following and a strong online reputation with excellent customer reviews. Fast delivery and a distinctive gift wrapping offering support strong repeat custom and word of mouth referral.

Trading has returned to growth this year following a flatter period, with renewed demand for this category of toy. Google Ads and Facebook Ads are already established and generating good returns, providing a buyer with a proven, scalable acquisition channel rather than a marketing function to build from scratch.

Key features:

• Established online toy business with over 12 years of trading history and a loyal customer base
• Curated, quality educational product range designed to spark imagination and learning through play
• National delivery footprint across Australia and New Zealand
• Large, engaged social media following across multiple platforms
• Strong online reputation with excellent customer reviews
• Warehouse lease expires end of February, allowing a buyer to relocate without breaking a lease
• Proven Google and Facebook advertising channels already generating good returns

The current owner is seeking a new direction after over 12 years building the business and is looking for a buyer with the capacity to take it to its next stage of growth. This is a well positioned opportunity for a buyer seeking an established brand, a loyal customer base and clear scope for expansion. Enquire today to receive further information on this business.

For confidentiality reasons, the advertised location is approximate. The exact business location will be provided to qualified buyers after a Confidentiality Agreement has been signed.